Discover it
Concept + creative direction
Start with the real client request, gather the details that matter, and use AI to uncover the bigger opportunity beyond one T-shirt.
ADM-364 / AI Create-a-thon™
Watch one real reunion T-shirt request grow into a complete creative direction—live, with AI, from first idea to client presentation.
Photoshop 101 replay included

The creative opportunity
Your customer may only ask for what they know you offer. Your job as the creative professional is to see the possibilities they haven’t thought about yet.
Four-night playbook
Concept + creative direction
Start with the real client request, gather the details that matter, and use AI to uncover the bigger opportunity beyond one T-shirt.
Audience + products + intake
Define the customer, build an AI model, map the right coordinating products, and create a smarter client intake process.
Refine + deconstruct
Choose a strong concept and break it into production-ready elements that can scale from buttons to eight-foot backdrops.
Mockups + marketing direction
Turn the idea into a visual product story your client can see, understand, and imagine across an entire school community.
Two ways to join
A Create-a-thon seat gets you everything, kept for you afterward. Watching free on YouTube is live only — once the session ends, it's gone.
Four live nights turning one real client request into a full creative direction — and everything is saved and yours to keep.
Watch the live sessions as they happen — free. Nothing is saved for you afterward.
Want the replays and the working document? Save your seat for $17.
Production matters
A great-looking concept isn’t automatically production-ready. Learn to think through resolution, scale, backgrounds, individual assets, and final use before the design reaches Photoshop.
Included bonus
This is bigger than a T-shirt
Bring your ideas and your creativity. You don’t need to know Photoshop to participate.
ADM-364
4 nights · Live · $17